Privacy Statement


5th Season Fruit B.V. (hereinafter: “5th Season”) delivers freeze-dried fruit bites to its customers throughout the United Kingdom, Scotland, Ireland, and Europe. 5th Season processes personal data and other data in accordance with applicable laws and regulations. The considerations in this regard are set out in this privacy statement (hereinafter: “Privacy Statement”).


This Privacy Statement applies to the processing of personal information provided by customers (hereinafter: “Personal data”), as well as data obtained from visiting and using the 5th Season website and the use of additional services.



5th Season treats Personal Data confidentially and carefully. 5th Season collects Personal Data when you purchase something through their webshop and/or start a subscription whereby 5th Season delivers to you at the frequency specified by you when you request a package with fruit bites, or request information, participate in a survey or test, if you inquire about our activities, participate to a promotion, ask a question, respond to our website or otherwise contact us.


5th Season collects contact information such as your name, address, telephone number, email address, date of birth and bank details, data related to previous orders and preferences for certain flavors. We also store when and about what we have been in contact with you. In addition to the personal data you provide to 5th Season, 5th Season may collect, record and process additional personal data about your use of our website(s). This concerns data about the equipment you use, such as a unique device ID, the version of the operating system settings of the device you use to visit our website, as well as data about the use of our website(s), such as the time you visit us and the topics you view. The response (opens and clicks) to our e-mails are also recorded on an individual level. In some cases, Personal Data may be combined by 5th Season with information obtained from external sources (such as demographic and geographic segments). Based on all this data, we can provide you with a better service and better tailor the content of our services to your preferences. If you do not want this, you can read in paragraph 4 how you can object to this.


5th Season processes Personal Data to fulfill your order in accordance with the agreement and to create an account so that you can easily change, pause or cancel your subscription in the future. We store data to process complaints and chargebacks and for our customer service, for example to answer questions. We analyze and improve our services based on the insights we gain from the use and visits of our websites and with the help of questions and reports to customer service. Personal data is also processed to keep you informed of our services and activities, for example because you have subscribed to our e-mail newsletter.5th Season will never provide your information to third parties for commercial use.


You can gain insight into your data processed by 5th Season at any time and at no cost and adjust your data if you wish. You can also object to receiving specific information about our services that we send you by e-mail, telephone, post and/or SMS or via WhatsApp. If you would like to use one of these options, please contact us at


5th Season engages third parties in the performance of its services. Insofar as these third parties process your data when performing the relevant services, they do so in the capacity of processor for 5th Season. 5th Season has taken technical and organizational measures to ensure that your data is only used for which third parties are engaged. The relevant service provider only receives the necessary data from 5th Season and the service providers are obliged to protect your Personal Data. We conclude agreements with all our processors in which we explicitly include this.


For some of our services we have to use so-called cookies. Cookies are small data files that an internet browser stores on your computer. Information about your visit to our site can be stored in cookies. Most browsers are set by default to accept cookies. You can configure your browser to refuse cookies or ask for confirmation in advance. However, if you refuse cookies, it may mean that not all our functions work without interference.The 5th Season websites uses Google Analytics, an advertising analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called cookies, text files that are stored on a computer and that make it possible to analyze the use of our website. The usage information generated by the cookies (including your IP address) is transferred to a Google server in the USA and stored there. Google uses this information to evaluate the use of the website, to compile reports on website activities for website operators and for further services associated with website and internet use. Google will also pass this information on to third parties in certain cases, as long as this is required by law or insofar as the third party processes this data on behalf of Google. Under no circumstances will Google link an IP address with other Google data. By using our website, you agree that Google processes information in the above-mentioned manner for the aforementioned purpose. Data related to marketing and optimization purposes is collected and stored. Using this data, user profiles are created under a pseudonym. Cookies can be used for this. The cookies make it possible to recognize the internet browser. The data collected by e-tracker technologies will not be used to personally identify you without your express consent and will not be merged with personal data about the bearer of the pseudonym.The 5th Season websites use plug-ins from Facebook and Twitter, e.g. the Facebook “Like” button and the Twitter “Follow” button. At that button, resp. clicking on it establishes a direct connection between a computer and the server of the plug-in provider (e.g. Facebook, Twitter). In doing so, Facebook and Twitter may collect personal and non-personal data. For more information about how these services use personal data, we refer to their privacy policy, which can be found at and