Nature Like Never Before

We all love fruit – it’s the go-to snack that’s delicious and naturally healthy. But often our busy lives – completing triathlons, climbing mountains, running for buses – mean eating fresh fruit isn’t always an option. There are times when snacking on a strawberry or peeling a pineapple simply isn’t convenient.

We set about finding a fresh way to get our fruit fix – capturing all the goodness of the finest sun-ripened fruit in a handy pack you can take anywhere.

It's A Kind Of (Freeze Drying) Magic

Ensuring we captured as much of the natural goodness of the fruit as possible in each bite of 5th Season wasn’t easy, but here’s how we did it…

Step 1

We Picked Super Ripe Fruit

There’s no better place to start than with the best produce. Working with farmers we’ve selected only the very juiciest sun-ripened fruits – taste is everything.

Step 2

We Use The Magic of Flash Freezing

Rapid freezing locks in all the nutrients and flavours of the fruit. This preserves all the taste of the original fruit and gives 5th Season its unmistakeable crunch.

By slowly raising the temperature up to 40 degrees in a vacuum allows us to reduce the moisture without baking the fruit (the traditional way). This is how we are able to retain the authentic taste, shape, colour and more than 90% of the nutritional value of the fruit.

Step 3

We Pack It For Perfect Freshness

As soon as it’s ready, 5th Season is packed air-tight, ready for shipping. This way all the flavour and goodness is captured right until the moment when you open and enjoy!

Step 4

We give back to the source

We want to make it easier for you guys to snack more healthily… so you can spend more time having fun and less on preparing fruit!

We believe it’s also important to support rural farming communities to grow more, sell more and sell for more.

That's where we need you! For every pack sold we donate 1p to Farm Africa.  

Together we can make a real change to the lives of farmers in Africa, helping them to thrive not just survive.

Tastes good. Does good.

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Freeze Drying Versus Traditional Drying

People have been preserving fruit by drying for centuries. Freeze drying is the modern method that ensures more of the natural goodness is preserved. Here’s how it compares to traditional drying:

Traditional drying
  • Fruit darkens and shrinks
  • Fruit has a hard texture
  • Flavour changes
  • Fruit loses nutrients
  • Limited shelf-life
  • Added sugar
Modern freeze drying
  • Fruit keeps its natural colour and shape
  • A crunchy feel
  • Fruit retains its authentic flavour
  • Fruit retains its nutrients
  • Long lasting
  • No added sugar